Always be careful not to take away from the overall message of your content. Grabbing your audience’s attention is crucial, but cluttering a design with wild fonts can spell disaster!
Remember, you wouldn’t wear sandals to a marathon, and you wouldn’t cook bacon without a shirt on...unless you were feeling adventurous. What I’m trying to say is that selecting a font speaks volumes, and in the case of a graphic designer, it speaks volumes for a client, so it’s important to make sure that your design is dressed with an appropriate font.
Consider these 3 questions when determining the right font:
- What’s the nature of who/what the design is for? (Law Firm, Kids Birthday Party, Live Event)
- What’s the overall message that you want to send to your audience?
- How do you want your design to make your audience feel?
There are 3 basic fonts that we will be going over; they are: Serif, Sans-Serif and Script/Handwriting. Each of these basic font categories will give your audience a certain feel when viewing your content.
Here’s what you should know:
Serif fonts are those that have lines stemming from the ending strokes of each letter. Some like to think of these lines as feet that the letters stand on, so it’s no surprise that this sturdy font does well to give off a vibe of seriousness. Some common serif fonts are Cambria and Times New Roman.
sans is a french word, which literally translates to “without”. So, Sans-Serif means Without-Serifs. This font looks a bit more contemporary in comparison to serif fonts, which have a more timely feel. Examples of Sans-Serif fonts are Arial and Verdana.
these are the fonts that appear as though they were handwritten. Whether the characters look like they were written with Crayola or a quill, it’s all Script/Handwriting fonts. Earlier I mentioned something about speaking in volumes. This would be considered pretty loud, so you don’t want go overboard. It’s best to be choosy with this font.
If you decide to go with more than one font for a design that’s great, just make sure you’re adding value, too many fonts can make things start to look haywire. The contrast between different fonts is a key element in crafting a spectacular message.
What combination of fonts do you like together?
After you come across a combination of fonts that work well together add them to a list with other combinations for later use.