Where mobile devices are weak is where printing is still strong:
Print still has a lot of advantages over the mobile computing sphere. Smartphones and tablets are complicated to use and offer a blinding array of choices that often results in a customer unable to find what they need or what may be useful to them. Batteries die, signals aren’t always available and getting people to share their contact information can be like pulling-teeth.
Facts are facts, we all know that web-connected mobile devices are shrinking the printing industry, but the limits of these devices, as stated above, present a market where printing is still king. Quantities are smaller and customers, in this new instant-world, expect instant turnaround times. Quick, fast, inexpensive digital printing fits perfectly with the in-hand, easy-digestible information that your clients need for their customers.
Whether you are an Offset printer that may have a low-end digital machine to stay competitive or a small digital printer that can’t compete with the speed or quality of competitors in your area, finding a digital printing partner can keep you at the top of your game.
Digital is fast and customers these days don’t want to wait a second longer for their orders. Outsource those digital orders to a supplier with the top equipment so you can deliver a quality product fast.
The difficulty in maintaining digital machines and the size and expense of acquiring ones that can deliver the quality your clients demand can be a real headache. Outsourcing these orders to a digital printing partner helps you deliver the quality your clients want.
Every printer has times when there is a flurry of orders that seem to pile on all at once. Having a digital printing partner to expand your capacity can help you reach those deadlines for your clients. During crunch-time this can be a real stress reliever.
Just as any business would, printers want to protect their clientele. Knowing your digital printing partner will never attempt to undercut you and directly sell to your clients is an absolute must. Look for trade-protected language so you can be rest easy.
It is impossible to stock every type of paper, binding, folding option and so on. A digital printing partner can pick up where your options leave off so you can still provide you client with the options they desire.
Staying competitive in this cloud-to-hand world may be challenging but with a good digital printing partner that expands your capacity, speed and quality, you can tell your clients of the new opportunities you now provide that can help them reach prosperity.