Have you ever been handed a floppy business card? Seriously, it happens….okay, so I made that up, but it could happen, and, if it does I sincerely apologize for poking fun at such an awkward event that you experienced. Now, back to reality where everyone prints using Best Value Copy and takes advantage of the free shipping for orders over $125 and they all lived happily ever after... Alright, fine. The truth of the matter is, whether that business card is floppy or not doesn't really matter if the card still gets its intended message across.
The right type of paper can shine without gloss or it can soak up colors with the intent of drawing out the depth of your design. This makes it imperative to choose a printing company that provides a large number of paper choices. Choosing a Printer that only offers one or two and, a default type of paper that has to be used on the bulk of all orders just doesn't cut it(printing pun). If you want a nice thick 120# kromekote cover you shouldn't settle for 20#. Your order deserves better.
When a company predetermines the type of paper available it’s because their thinking about themselves. Some customers may be more price oriented while others may just want the best quality for their design no matter the cost. Predetermining makes it easier for them to print, but it may not be the best option for you. When you’re choosing a printing company it’s important to take this into consideration. A company that gives you a recommendations of what type of paper may work best for your design and still allows you to have exactly what you want is truly priceless.
In addition, it is vital to keep in mind that some paper types simply don’t work with certain products.